Top 7 Web Design Tips for Small Businesses in Camberley, Surrey
Introduction A professional website can make a huge difference for small businesses in Camberley and Surrey. Whether you’re a boutique shop, local café, or service
Magda Andrews
Cofounder of Nestia Creative. Graphic & Web Designer
I’ve noticed that often when I use graphic design jargon, I sail my clients in uncharted waters.
Primary logo, secondary logo, brand marks… “Okey….but I need just a simple logo.” Sure. So let’s bring clarity around the terminology.
Primary Logo
The most used logo type that includes business name, brand slogan and other graphic elements such as an icon.
Secondary Logo
The simplified version of the primary logo or a logo with rearranged elements that fit well to different dimensions e.g. portrait, landscape.
Brand Marks
Supportive elements that work on very small spaces such as a profile image. It could be either an icon or initials arranged in a way that is easily recognisable and linked to the brand.
Brand Pattern
the most interesting brand element. Cover larger surfaces and can be very easily recognised. Custom made patterns bring an extra flair to the mood and value of the brand.
Why does the brand need more than one logo? Having different variations allows the brand to appear in certain spaces without sacrificing the quality of the design. Primary logos don’t always look as good as small profile images, so it’s better to have some alternatives.
Same story with a colour. If the logo needs to be put on the top of the image, it’s good to have at least two colour options that work either on light and dark background. More logo variation means more options so the brand always looks stunning.
I hope it helps you learn more about branding. If you have any questions or may be wondering about your brand having a unique visual identity and successful strategy, please do not hesitate to contact.
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