Indoor cycling start up required  a neon logo. It need to work well  on a dark background which could easily be transferred into real neon lights. The logo had to be modern, eye catching and easily recognizable with an icon of a cyclist incorporated into it. The logo had to be flexible, being able to be used on different objects and media e.g social media posts, profile pictures, branded products, etc. The task I found most challenging was trying to fit the company name into a compact and simple logo as well as making the name harmonize well with an icon of a cyclist.