branding

Billy Gin Gin is a  gin brand which stands out with catchy name jazzy-glam color pallet & beautifully tailored font logo. The idea of creating the name was Italian ‘cin-cin’ the words that are used when people rise up and click their glasses together in a toast before sipping. So why don’t say ‘Gin Gin’ instead? Once  the name has been created it was time to start designing  the visuals. The inspiration came from  Billy Holiday and the mood of ‘30 XX. The color pallete links to  jazz clubs, with cosy dark and refreshing gin & tonic as well as the gin flavour of tangerine, cinnamon and star anise. The complete visual identity includes patterns, stylised photos and logo viariations.